Identity, product direction, and launch artifacts for companies becoming something sharper.
Twenty-two documented rounds to evolve a bilingual mark, most of them spent deciding what to take away.
View case →A music app with a deliberate ceiling: a small crate of records you actually chose.
View case →A Mac utility that clears space by moving heavy files onto a drive you own. One click brings anything back.
View case →One tagline, rewritten natively for each market instead of translated out of English. It grew into a small voice system.
Redshift is a one-person studio in Vancouver. I work with founders and teams in the middle of becoming something else, and I build the pieces that make the change concrete. Once those exist, the argument inside the company gets a lot shorter.
Three questions are enough to start. Your answers land in my inbox, and the reply comes from me.