Identity, product direction, and launch artifacts for companies becoming something sharper.
Twenty-two documented rounds to evolve a bilingual mark, most of them spent deciding what to take away.
View case →A music app with a hard ceiling at 25 records — a small crate you chose, not a feed that chose for you.
View case →A Mac utility that clears space by moving heavy files onto a drive you own. One click brings anything back.
View case →One tagline, rewritten natively for each market instead of translated out of English. It grew into a small voice system.
Redshift is a one-person studio in Vancouver. I work with founders and teams in the middle of becoming something else, and I build the pieces that make the change concrete. It's just me, start to finish — the person you pitch is the person who ships, so nothing gets lost in a handoff. Once those exist, the argument inside the company gets a lot shorter.
Three questions are enough to start. Your answers land in my inbox, and the reply comes from me.